GU50 Lockup Concept

Celebrating 50 Years of Griffith University

This commemorative lockup design was shortlisted as one of five finalists for Griffith University’s 50th anniversary visual identity. Created during my time at Liveworm studio, the brief asked for a graphic device that could celebrate the university’s legacy while remaining flexible enough to work across a variety of formats, including banners, publications, email signatures, and digital media.

The design is built around the concept of building blocks, symbolising the many people, disciplines, and ideas that have shaped the university over five decades. These forms come together to construct the number 50, with negative space referencing elements of Griffith’s distinctive serif typography. The visual language is clean and geometric, balancing modernity with a subtle nod to tradition.

Initial iterations explored patterns and overlays, but I returned to the building block idea for its clarity and meaning. The final form maintained strong legibility at different scales while communicating a sense of community and construction.

The lockup was developed alongside a broader suite of brand applications, including social media icons, email footers, and an animation storyboard where the blocks rotate and fall into place. The project offered an opportunity to work with institutional branding in a hands-on way and helped refine my approach to balancing symbolism with usability in design.